eDoneRight – YourMechanic.com

What if you could just type in whatever is ailing your car, click a few buttons and get a price for repair? Wait, what if you also could schedule a time to have a mechanic come to your home or workplace to do the repairs? Wait, wait! What if you could choose the mechanic and make payments online to get the repairs done?  Would that be totally cool?  Yes it would and yes it IS!

Check out YourMechanic.com.   It is all the above and then some.

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Posted in eDoneRight, Web Design

Is my small business a target for hackers? Absolutely!

Web accessibility; web police with navigation menu
Cyber security is a popular topic right now. It seems, no matter what you read about small business and cyber security, two questions tend to rise to the top.
I’m just a small business, I can’t possibly be of interest to a hacker. They just want to break into the big companies right?
The fact is, while hackers certainly would love to take down a large corporation or a government site, they can “earn” just as much money with much less effort by stringing together a series of small business hacks.You may not store the volume of data a major retailer archives daily but, your data is just as valuable on the dark web and it most likely doesn’t have sophisticated security protecting it. So, don’t assume that because you are small, you are overlooked. You may just be exactly the type of target a hacker is looking to exploit.
OK, so you’ve scared me into doing something to protect my small business, what is the first thing I should do?
In a word, education.  You should educate yourself (the owner) on what the vulnerabilities are within your company. When you start this process, you will have a tendency to focus on hardware, software and network access. These are all a very important part of the picture but any cyber security expert will tell you, the weakest link in any defensive strategy is the human. Learn what you should and should not be doing online. Figure out where you are most likely to face a possible attack and make sure the employee(s) on the front lines understand how to identify a threat and avoid enabling the attack.  Train yourself and your staff how to identify malware, phishing and spoofing. (If you don’t know what these are, that is a bad sign!)  Continue to train and monitor your behaviors and don’t let up. Hackers never take a day off and they are extremely creative.
There are so many topics surrounding cyber security and protecting your business. These two items don’t even scratch the surface but, they are a good place to start
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Posted in eCommerce Operations, Web Design

Still stuck on Ground Hog Day? Like Bill Murray, make it a learning experience…

Ground Hog Day. It’s just a day when a rodent is used to predict the weather, right? Well as a guy who lived in the North and would long for sunny Spring days right about now each year, I can relate to anything (even a borrowing critter) that would give you hope for a shortened winter. But lets dig deeper.
Time magazine did a story that claims the small town in Pennsylvania that hosts this annual event will see over a $5 million boost in their economy due to this furry forecaster. Over 25,000 people will attend the event and the guest of honor will be featured by the news media all day. Feature stories, blog posts, and social media entries will abound regarding people’s viewpoints and experiences surrounding the event. This “free” publicity alone is worth hundreds of thousands of dollars to Punxsutawney, PA.
So, I ask you, how can you learn from the marketing prowess of a Ground Hog!? What can you do once a year that can bring you into the spotlight, create enough buzz to get free publicity and make crowds of people take part in the shared meaning of your event?  Don’t think sale, think celebratory buy in! Ground Hog Day may just be another silly excuse to party but it is big business for this small town and every small business surrounding the local area is taking advantage of it.
Get creative! Come up with that one emotional connection that will resonate with your customer base and have them looking forward to the big event each year. After all, if a fuzzy little guy, carried by a man in a top-hat can draw thousands of onlookers, it can’t be that hard right?
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Posted in Internet Marketing
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