It may seem a bit early, but if you are in retail, you are well into your preparations for the holidays. While some of the to-dos are obvious one item that tends to get left out of the planning process is your website.
The hectic pace of shopping and crazy schedules means many of your clients and potential clients will be looking to their mobile devices and your website for answers. Here are a few things to check on your site before the mad rush:
1. Pictures & Descriptions – Many products and services will change over a year. Make sure you have the most up-to-date photos and buying criteria loaded for all your online listings.
2. Check Mobile Performance – It’s a safe bet you have added content and updated the look of your site since last year. Check to be sure those changes are displaying properly on mobile devices. If you site isn’t mobile friendly, you will suffer significant traffic declines.
3. Buy Something – Be the customer and buy a few items through your store. Make sure the cart works and is user friendly. Follow the transaction through to fulfillment and make sure the buying experience is a good one and everything works as it should.
This is by no means a comprehensive list but it is enough to get you started. If you are still unclear about what to do, give us a call or drop us an email and we will be happy to give you a few pointers.
Many of us have quit our jobs or left careers because they were stressing us out. Entrepreneurship seemed so peaceful, controllable and rewarding that it had to be a better alternative. Well, unless you found a mentor early in your path to business ownership, you are finding out the hard way just how stressful it can be to hold down the position of captain, cook, and crew. Here are a few simple things you can do to ease the stress of day-to-day operations:
- Exercise – Good for many reasons, this gives your body the attention it needs to free your mind to be more effective.
- Prepare – Take time on Fridays to prepare for the upcoming weeks’ schedule then, review the next day’s schedule just before leaving each evening.
- Sleep – Your mind gets tired and less effective the more you push yourself to squeeze every minute out of every day. Rest will help reset your creativity.
- Disconnect – The world will continue to spin if you turn off your phone, go for a walk or, dare we say, take a day off! If the business cannot survive with you being absent for a period of time, there are bigger problems lurking about.
- Set Goals Outside of Work – Reward yourself with little incentives or pick a passion you want to pursue like playing guitar or planting a garden.
- Spend time with Family – Reset your priorities by staying grounded in what truly matters. The stress created by everything else will be put into perspective.