Social media is the go-to place for most people’s information needs. Right or wrong, many people make decisions based on social media interactions. For that reason, businesses lean heavily on social media to influence customers, increase sales and gain brand awareness.
So whether you are a user who can’t seem to put down your mobile device or a business owner seeking to get in front of your clients more often (or both) you need to know the value of the most popular social media platforms. Here are just a few bits of information on some of the most popular platforms to help you improve your social media marketing:
Facebook – With the largest user base of all social media platforms, Facebook certainly brings the numbers. However, with those numbers come competition. Over a million small to mid sized businesses advertise on Facebook and some of the larger companies spend over $100 million dollars annually on Facebook ads. Great place to be but you better be good at cutting through the noise.
LinkedIn – Looking for B2B business? LinkedIn is the “app” for that. With over 400 million users, all with professional networking on their minds, LinkedIn is a great platform to reach out to fellow business owners for assistance and possible new sales.
Twitter – Where do you get your news? Twitter is a major player when it comes to timely information delivery. Whether it’s worldly news, local headlines or the location of your favorite food truck, Twitter is where people go to catch up on what’s happening. For those of you seeking the mobile crowd, over 80% of Twitter’s users are on mobile devices.
YouTube – Every business has a story to tell or a product to explain. Do it on YouTube. Join the ranks of millions of other short-film producers and get your business on YouTube. You might be included in the over 6 billion hours of video seen on YouTube every month.
Pinterest – Gentlemen, the ladies have spoken and they have claimed Pinterest as their g0-to social media platform. In fact nearly 80% of all Pinterest users are female. So, if you have a product for the ladies, Pinterest is where to be.
Instagram – A mystery to many small businesses, Instagram can prove valuable if used properly. Over 300 million people are active on Instagram and 75 million of those folks are using the platform daily. If you are creative, there is business to be had on Instagram.
So, next time you are considering marketing your product or service, think about how you can reach out using one or more of these social media platforms. Hang out with the people most interested in your business and use the platform that fits their needs. Go from being just a consumer of digital media advertising to becoming a benefits recipient of digital media advertising!