Online vs. Total Retail Sales
Total retail sales growth in the United States grew by over $110 billion in 2015. We consumers were quite busy! According to Internet Retailer’s 2016 Top 500 Retail Guide and the U.S. Commerce Department, just over $43 billion of that growth was directly attributed to web sales. That means 39.3% of the retail machine is digital. So, if you are a small store and you are experiencing online sales growth, you are not alone!
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