Those of us who have been around a while remember the commercials for the phone company that said, “Reach out and touch someone.” Well, these days we are still reaching out to touch someone but it’s through social media and not a phone. We can reach a lot more people at once on social media but with the phone, you were pretty sure you had the other person’s attention and they were engaged when you dialed them up. So how to do we get the best of both worlds, lots of engaged people? Consistency (or nagging, depending on how you want to view it!)
A study by Buffer has come up with the right combination of social media posts required to stay in touch with your customers. According to their study you should post at the following frequency on each social media platform:
Facebook – Twice a day
Google+ – 3 times per day
Instagram – Twice a day
Twitter – 3 times each day
LinkedIn – Once a day
Pinterest – 5x a day (what!?)
So, by my simple math, that is 16 times per day you are taking a moment to touch base with your readership. What’s that you say? You have a business to run? No time? Well, if you are doing social media right, you probably aren’t on ALL the platforms and if you are including visuals (graphics or photos) in your posts, you may get some additional staying power and sharability from fewer posts. (Posts with visuals get more attention, that’s a fact!)
Of course, if you need a ghost writer or social media posting manager, I might know a guy! 😉
All Things eBusiness for Small Business 
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