Prime Day – Love it or Hate it?

Amazon Prime day came and went this past July.  If you are an Amazon Prime member, you probably couldn’t avoid it.

Some small businesses have figured out how to use Amazon to their advantage, some, not so much and therefore see Amazon as a monster competitor. Whether you made money, lost money or spent money on Amazon that day, here are some stats that might be of interest:
  • Sales increased 60% over last year’s Prime Day
  • 700 Million promotional emails were sent by Amazon
  • Amazon Echo was the No. 1 selling item
  • 40% of buyers made purchases of $100 or more
  • Consumer Electronics was the most popular category

Oh, and the last stat… there are estimates of over $10 billion lost in productivity resulting from at-work shopping on Amazon Prime Day.

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Posted in eCommerce Operations, Internet Marketing

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