TED Talks – A great exercise in marketing

TED talks are quite common. It is pretty safe to say that nearly everyone reading this article has heard of, watched or participated in a TED or TEDx event. Many of us have our favorite TED talks and pass them on to others. But have you ever considered how TED talks might improve your marketing abilities?
While TED talks themselves are meant to be eye-opening or gut-wrenching, you might consider the story behind the stories. How do speakers prepare? What makes a great topic? What causes millions to view one TED talk and others to just fade away?  Speakers get 18 minutes to change our world. Most of us take that long to describe last night’s dinner in a Yelp post.
Could you present the purpose of your business in a meaningful way in 18 minutes? Would it be inspiring? Is there a standing ovation or a yawn at the end of your presentation? Take a moment and put yourself in the position of a TED speaker. Challenge yourself to craft a meaningful, inspiring story about your business. It could be the most powerful marketing tool you have.  Need help? Check out the book, “TED Talks” by Chris Anderson, Head of TED.

The founder of Small Business Right, Earl has owned multiple small ventures. He has experience in retail/wholesale, ecommerce, business technology, cybersecurity, business operations, mentoring and all-things small business. Over two decades of entrepreneurial experience has allowed many opportunities to share and learn about business operations in many industries and assist businesses from idea validation to succession.

Tagged with: ,
Posted in Internet Marketing, Social Media

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: