TED Talks – A great exercise in marketing

TED talks are quite common. It is pretty safe to say that nearly everyone reading this article has heard of, watched or participated in a TED or TEDx event. Many of us have our favorite TED talks and pass them on to others. But have you ever considered how TED talks might improve your marketing abilities?
While TED talks themselves are meant to be eye-opening or gut-wrenching, you might consider the story behind the stories. How do speakers prepare? What makes a great topic? What causes millions to view one TED talk and others to just fade away?  Speakers get 18 minutes to change our world. Most of us take that long to describe last night’s dinner in a Yelp post.
Could you present the purpose of your business in a meaningful way in 18 minutes? Would it be inspiring? Is there a standing ovation or a yawn at the end of your presentation? Take a moment and put yourself in the position of a TED speaker. Challenge yourself to craft a meaningful, inspiring story about your business. It could be the most powerful marketing tool you have.  Need help? Check out the book, “TED Talks” by Chris Anderson, Head of TED.
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