The Holidays are coming… is your website ready?

It may seem a bit early, but if you are in retail, you are well into your preparations for the holidays.  While some of the to-dos are obvious one item that tends to get left out of the planning process is your website.

The hectic pace of shopping and crazy schedules means many of your clients and potential clients will be looking to their mobile devices and your website for answers.  Here are a few things to check on your site before the mad rush:

1.  Pictures & Descriptions – Many products and services will change over a year. Make sure you have the most up-to-date photos and buying criteria loaded for all your online listings.

2.  Check Mobile Performance – It’s a safe bet you have added content and updated the look of your site since last year.  Check to be sure those changes are displaying properly on mobile devices. If you site isn’t mobile friendly, you will suffer significant traffic declines.

3.  Buy Something – Be the customer and buy a few items through your store.  Make sure the cart works and is user friendly. Follow the transaction through to fulfillment and make sure the buying experience is a good one and everything works as it should.
This is by no means a comprehensive list but it is enough to get you started. If you are still unclear about what to do, give us a call or drop us an email and we will be happy to give you a few pointers.
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Posted in eCommerce Operations, Internet Marketing, Web Design

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Columbia, SC

@ebiznut
(803) 810-9056
earl@tacticalinsights.com
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Thank you for this [website] analysis, it is much more than I was expecting and it will be a very useful tool in reorganizing and optimizing our websites. … I am very happy with this analysis!

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