Social media can be a great tool to reach your target market in a low impact, consistent manner. However, we all probably spend more time on social media than we care to admit.
While many of us are trying to turn some of that time into sales, how many of us feel we are using our time effectively on social media? Here are a few tips to get the most out of your future sessions:
Make sure your profile is complete – If you want to connect with your audience, they have to be able to put a face to a “username” and feel like they know you.
Don’t go for the hard-sell – It’s OK to passively, casually mention your products or services but if you hammer the user with constant marketing and sales announcements, you will lose your readers.
Provide a Call-to-Action – Make sure the reader knows where to go for more information. Suggest what they should do next or give them a link to go to your website for details. (Note the last two lines of this story!)
Respond to customer feedback – You put a lot of effort into customer engagement. To be effective, engagement requires a two-way conversation. Even if you just say, “Thanks for the comment.” you are acknowledging the readers efforts to be a part of your business.
Be consistent – Don’t start a blog or social media feed if you don’t intend to make regular entries. Stale content will turn away clients.
So, the next time you sit down at the keyboard to invest in your social media marketing, keep these tips in mind. Also, be sure to track your efforts by staying up on your analytics and watching what efforts get the best responses. Repeat what works and move away from what doesn’t.
All Things eBusiness for Small Business 
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