Happy New Year! Now, STOP wasting time on social media

Social media can be a great tool to reach your target market in a low impact, consistent manner. However, we all probably spend more time on social media than we care to admit.

While many of us are trying to turn some of that time into sales, how many of us feel we are using our time effectively on social media?  Here are a few tips to get the most out of your future sessions:

Make sure your profile is complete – If you want to connect with your audience, they have to be able to put a face to a “username” and feel like they know you.

Don’t go for the hard-sell – It’s OK to passively, casually mention your products or services but if you hammer the user with constant marketing and sales announcements, you will lose your readers.

Provide a Call-to-Action – Make sure the reader knows where to go for more information. Suggest what they should do next or give them a link to go to your website for details. (Note the last two lines of this story!)

Respond to customer feedback – You put a lot of effort into customer engagement. To be effective, engagement requires a two-way conversation.  Even if you just say, “Thanks for the comment.” you are acknowledging the readers efforts to be a part of your business.

Be consistent – Don’t start a blog or social media feed if you don’t intend to make regular entries. Stale content will turn away clients.

So, the next time you sit down at the keyboard to invest in your social media marketing, keep these tips in mind. Also, be sure to track your efforts by staying up on your analytics and watching what efforts get the best responses. Repeat what works and move away from what doesn’t.

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Posted in Internet Marketing, Social Media

Does it Matter? 50% of the workforce will be…

Maybe you are a freelance operator or maybe you are considering hiring your first employee. Either way, this next fact hits home.

Freelancers are on pace to become 50% of the workforce by the year 2020. 

This “trend” may impact your ability to find employees but, it may also offer an inexpensive alternative to hiring full time employees.  Get ahead of the curve and check out some of the latest online platforms set up specifically to work with freelancers:

  • Upwork
  • Fiverr
  • Thumbtack
  • Compose.ly
  • Freelance.com
  • CloudPeeps
  • GrowthGeeks
  • Craigslist
  • 99designs

When you are learning the ropes, be sure to let us know! We regularly monitor Upwork, Compose.ly and Thumbtack.

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Posted in Does it Matter?

The Holidays are coming… is your website ready?

It may seem a bit early, but if you are in retail, you are well into your preparations for the holidays.  While some of the to-dos are obvious one item that tends to get left out of the planning process is your website.

The hectic pace of shopping and crazy schedules means many of your clients and potential clients will be looking to their mobile devices and your website for answers.  Here are a few things to check on your site before the mad rush:

1.  Pictures & Descriptions – Many products and services will change over a year. Make sure you have the most up-to-date photos and buying criteria loaded for all your online listings.

2.  Check Mobile Performance – It’s a safe bet you have added content and updated the look of your site since last year.  Check to be sure those changes are displaying properly on mobile devices. If you site isn’t mobile friendly, you will suffer significant traffic declines.

3.  Buy Something – Be the customer and buy a few items through your store.  Make sure the cart works and is user friendly. Follow the transaction through to fulfillment and make sure the buying experience is a good one and everything works as it should.
This is by no means a comprehensive list but it is enough to get you started. If you are still unclear about what to do, give us a call or drop us an email and we will be happy to give you a few pointers.
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Posted in eCommerce Operations, Internet Marketing, Web Design
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Columbia, SC

@ebiznut
(803) 810-9056
earl@tacticalinsights.com
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