Blog Archives

Which marketing channels actually result in sales?

A recent study by Adobe Digital Index and published in Internet Retailer focused on which marketing channels generated direct sales for online retailers. In the study, they compared 2014 to 2015 using six marketing channels; Affiliate, Search, Direct, Email, Display

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Posted in Internet Marketing

Does it Matter? 33% of sales on Black Friday 2015 were on mobile devices.

Fact: Mobile devices proved their position in the market this past holiday season. According to Adobe Digital Index, every day between November 22 and December 22 saw mobile sales that topped $1 billion each day. Why it matters: Many of

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Posted in Does it Matter?
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