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Social Media Online Marketing Tools for Small Business

Online marketing, search engine optimization, content marketing are all topics that are very popular these days but, what is the end-game for all of this marketing effort? How do you know what you are doing is working? How do you

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Posted in eCommerce Operations, Internet Marketing, Social Media

Which marketing channels actually result in sales?

A recent study by Adobe Digital Index and published in Internet Retailer focused on which marketing channels generated direct sales for online retailers. In the study, they compared 2014 to 2015 using six marketing channels; Affiliate, Search, Direct, Email, Display

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Posted in Internet Marketing

Words that work (and some that don’t) for eMail subject lines

Adestra recently did a study using 3 billion email attempts to determine what words work best (or worst) when trying to get someone to actually open that email you just spent an hour crafting. After all, what’s the point of

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Posted in Internet Marketing
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